It’s good news for WWE fans this week, as the network indicates the possible addition of a free tier of content on the WWE network. Currently, fans can access pay-per-views, docuseries, and past footage for a $9.99 monthly subscription fee.
This move comes as WWE struggles to tackle declining viewership in the US and concerns over its international growth. Just last month the company announced its co-presidents were stepping down. Already in 2020, the stock has lost 30% of its value as the company deals with “considerable uncertainty” about its strategy and outlook. And meanwhile, McMahon’s attention is divided with the re-launch of the XFL.
This struggle has been ongoing WWE reporting a 10% drop in Network subscriptions in the last quarter of 2019. However, despite the network’s current struggles, WWE chairman and CEO Vince McMahon remains optimistic. On a recent conference call he stated, “Well, we have a lot of options. We could continue on as we are now, with a free tier and a more enhanced paid tier.”
In addition to transitioning to a free/paid tier structure, there was also discussion of possibly selling rights of some of their pay-per-view content to another major streaming service. McMahon also stated, “Right now there’s no more better time to exercise the selling of our rights to all the majors who, quite frankly, all the majors are really clamoring for our content.” This means that not only could we see a change in how content is offered on the WWE Network, we may also see WWE content on another major streaming service like Netflix or Hulu in the near future.
While the network nails out the details of their new strategy, fans can continue accessing pay-per-views via the WWE Network. Fans can also continue streaming WWE Raw with several streaming services including fuboTV and Sling TV.