Why Millions are Canceling Cable on Moving Day

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Cutting the Cord on Moving Day

Moving Out, and Moving On. Relocating is Expensive Enough, why Sign Up for an Unnecessary Cable TV Bill?

How Moving Day is Perfectly Aligned with Cord Cutting

Every year, millions of Americans pack up their belongings and move to a new home. Apart the usual fare of packing the boxes and renting the moving truck, there’s also the task of shutting off the utilities; such as water, electric, and (of course) cable TV.

But whereas everyone is likely to turn the power and water back on in their new house, more and more individuals have decided to not renew the cable TV subscription. According to a report by VP and Senior Analyst at Sanford C. BernsteinTodd Juenger (previously Vice President & General Manager at TiVo), more Americans than ever are now using moving as an excuse to kill the cable bill and seek out a better cable TV alternative.

This could not come at a more troubling time for cable companies. For the last five quarters, the total number of cable subscribers has declined; with only about 98 million still plugged in. Juenger estimates that that number is likely to drop to 80 million  and reach equilibrium by 2023. Read the full article here: Firm says moving is the top reason for cord-cutting – New York Post

Why People Cut the Cord on Moving Day

So why are people cutting the cord when they move? The potential reasons are endless, but lets flesh out a few popular theories.

The first one is that it’s simply easier to quit cable when you’re moving. More often than naught, if you tell the cable company you’re just quitting cable they’ll try and suck you back in. But when you’re moving, they’re less likely to hold you hostage on the phone until you sign back up.

Have you ever tried to call Comcast Customer support? It’s a nightmare that never ends. Don’t believe me? Here’s a couple Comcast horror stories for you.

Another reason often mentioned is convenience. When you move, you’re already cut off from cable. And the longer that goes on, the more you start to realize that you don’t really need it. You can still get all of the great shows that you’re used to, so once the connection is cut you realize there wasn’t much of a point to begin with.

What the Analyst has to Say

Finally, Juenger offers his own explanation.

When you arrive at your new home, you are forced to make the active decision,”  writes Juenger.  “Do I call the cable company or not? An increasing number of people are choosing ‘not.’ ”

Simply put, once you’ve cut the cord it’s easier to keep it that way.

Think about it: Calling the cable company can be such hassle. You have to give them all your info, sometimes multiple times. You have to wait on the cable person to come by and set it up (who has the time to stay home between 9 and 5? I mean seriously). And don’t even get me started on equipment fees and long contracts.

Watching TV Online and Over-the-Air

Cord cutting, on the other hand, is as easy as clicking a button, is inexpensive and is commitment free.

Your basic cord cutting steps include:

  1. Choose a Video Streaming Service – All you have to do is sign up for Sling TVNetflix and/or Hulu, which takes less than 10 minutes, and you’re done. No waiting for the cable guy. No having to talk to people with a tenuous grasp of English. Just click, click, click, and you’re done.
  2. Buying a Video Streaming Device – Tons of options out there, and even a laptop with an HDMI connection could work.
  3. Purchase an Antenna – Depending on your location, you could gain access to major network channels in HD for Free, for Ever!

Cord Cutting on Moving Day

Whatever the underlying reason, in the end, the people cut the cord come moving day because they realize that cable TV is unneeded expense and hassle.

There are so many large corporations trying to take advantage of us these days, lets cross one of them off the list by piecing together a cable TV alternative package, that fits our viewing habits and budget. God knows you have enough relocation expenses to deal with..

The point being that you owe it to yourself to at least ask the question. “Do I really need this $100 – $200 dollar a month commitment?” If the answer is no or maybe not, then simply test out cord cutting for a few months. No long term contracts required; and Cable TV is not going anywhere, and if you change your mind later, they will be happy to take your  money.

So what about you? Why did you cut the cord? Let us know in the comments below or sound off on social media!

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