As everyone could have predicted, streaming video has become a hot topic in the era of the coronavirus outbreak. With schools and businesses officially closed throughout the country, some people suddenly have a lot more time on their hands. Couple that with the fact that social distancing policies have virtually shut down our social lives, and you’ve got a recipe for a lot of streaming video intake. Unsurprisingly, many of the most popular streaming services have reported massive surges in subscriptions in the last few weeks.
According to data collected by Forbes, the biggest streaming services are reporting huge spikes in subscription signups. Between March 14, 2020 and March 16, 2020 Disney+ reportedly saw its signups triple from the week before. That jump was likely helped by the fact that Disney has made much of its most anticipated content available early during the coronavirus outbreak.
Disney+ isn’t the only service to see a huge jump in subscribers. HBO Now has reportedly seen a 90% boost in signups, while Showtime has seen a 78% increase. Perennial streaming leader Netflix, meanwhile, saw just a 47% increase. While that number may seem low, Netflix already boasted the highest subscriber total, meaning many people who would have signed up already had a subscription in the first place. Apple TV+ saw the most meager jump, with a boost of just 10%.
Much of this data includes free trials, so it’s tough to say how many of these recent signups will stay for the long term. Still, it’s likely that many of them will, meaning a huge number of these trials could turn into paid subscriptions.
While much of the talk surrounding the coronavirus shutdown has been concerned with the long-term damage to the economy, it seems streaming video providers are among the few companies to actually receive a huge boost during this uncertain time, alongside sanitizing and cleaning products and personal protective equipment manufacturers. Who would have guessed?
Anyone who’s made the choice to kill the cable bill and go full-on streaming, that’s who.