As streaming video becomes ubiquitous and the streaming service market grows more and more crowded, new streaming services have to offer something new in order to stand out. While most streaming services attempt to woo viewers with the best content and lowest prices possible, new streaming startup Quibi is trying a different tactic. Quibi offers a new concept: a library consisting entirely of shorter length videos, ranging from just five to ten minutes long. Do streaming subscribers really want shorter videos?
Quibi launches April 6 and will debut with 50 different series. Each series will be made up of five- to ten-minute “quick bites” as Quibi is calling them. The service hopes to offer over 8.000 quick bites across 175 different series by the end of the year. Some of these will be feature-length films broken up into short chapters, while others will be game shows, reality series, news briefs, and more. All video will be optimized
Already, Quibi has attracted some big talent. Celebrities already creating or starting in series for the new service include Usher, Idris Elba, Lena Waithe, Reese Witherspoon, Zac Ephron, Liam Hemsworth, and more.
Former eBay CEO and current Quibi CEO Meg Whitman says that her new streaming service is banking on offering something no other streaming service can: bite-size video. “You’re at a doctor’s office, you’re commuting to work, you’re waiting for the kids at school and you have these in-between moments,” Whitman told Variety. “Most streaming services are designed to be watched at home in the living room, probably at night or on the weekends. Ours is designed to be watched during the day and on the go.”
While Quibi’s concept is simple to understand and unique, it’s yet to be seen if viewers will respond to the short-form only format. Many analysts are skeptical about the new service, wondering if streaming customers really want shorter programming and if another heavily-funded streaming start-up can succeed in the bloated market.
We’ll find out on April 6 when Quibi launches on iOS and Android mobile devices. Quibi will start at $4.99/month for subscription with ads, and $7.99/month for no ads, but is currently offering a free trial period.