Mike Hopkins is no stranger to Hollywood with over 20 years of industry experience. Once the President of Distribution for Fox Networks, the CEO of Hulu, and the Sony Pictures Television Chairman, Hopkins knows a thing or two about the entertainment industry. Starting February 24th, Hopkins will take over the duties of Jeffrey Blackburn, as senior vice president overseeing Prime Video and Amazon Studios. Blackburn is on a yearlong sabbatical.
With Hopkin’s streaming and track record as a global business leader in media, film, and TV, it is expected that he will support Prime Video’s international growth and focus on customer experience. He will be reporting directly to Amazon CEO, Jeff Bezos. Meanwhile, Jennifer Salke, head of Amazon Studios, and Greg Hart, head of Prime Video, will both report directly to Hopkins.
Amazon is sure to benefit from Hopkin’s extensive knowledge of the business side of streaming. During his time at Hulu (2013-2017), the service saw significant growth and he pushed for the launch of the service’s premium original drama series The Handmaid’s Tale, which went on to win five Primetime Emmys during its first season (2017).
However, Amazon’s focus is not on its streaming competitors, but more wide-scale world domination. Amazon COO and co-head of television for Amazon Studios, Albert Cheng, recently stated that “We are so focused on our customers that all these other players are really in a different world. We’re in a very different business model.” This mindset is sure to continue as Hopkins brings international growth experience to Amazon.
With his recent move to Amazon, Sony has decided they will not be replacing Hopkins. Instead, his duties will be absorbed by Keith LeGoy, worldwide distribution president, and president of US production, Jeff Frost. This decision was announced during the recent quarterly meeting with Sony TV executives.