The Disney-owned streaming giant, Hulu, has a new president. Chief Marketing Officer, Kelly Campbell, has been promoted to president. This move comes following CEO Randy Freer’s exit earlier this month as Disney moves Hulu closer to its broader direct-to-consumer streaming and international business.
Campbell will report directly to Kevin Mayer, chairman of Disney’s direct-to-consumer and international division. She has been with Hulu since 2017 and brings with 12 years of experience from Google in multiple senior marketing positions. In her time at Hulu she has led marketing initiatives for the company’s live-TV business and SVOD platform. This experience will be helpful in integrating Hulu’s operations across the DTCI segment.
Her position as president of Hulu does not oversee original scripted programming. This oversight will remain with Dana Walden, chairman of Disney Television Studios and ABC Entertainment, who is in charge of Hulu original scripted series. FX on Hulu will be overseen by John Landgraf, FX chairman. Instead, Campbell will focus on overseeing Hulu’s suite of livestreaming and on-demand businesses. She will also work closely with Disney’s TV and film studies in Hulu’s original content.
Hulu is one of the most well known streaming services, offering both on demand streaming and live TV. Hulu’s on-demand streaming service starts at $5.99 per month with no contract. It’s content library is filled with movies, TV shows, and more. It can be watched on mobile devices, smart TVs, Roku, and more.
Hulu Live TV gives you access to live streaming of 50+ channels. It stays at $54.99 per month, contract-free, making it an option for replacing your traditional cable or satellite TV. Hulu Live TV also gives you access to Hulu’s on-demand content and gives you access to a built-in cloud DVR. It is available on smartphones, Roku, Apple TV, desktop browsers, and more.
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