Comcast has lost more subscribers in a disappointing 4th quarter showing that ended on December 31, 2019. Comcast now faces the enormous challenge of being “ready to work”, as their slogan says, a bit harder to retain its ever-dwindling core clientele subscriber base. The company lost a total of 149,000 residential subscribers in the 4th quarter of 2019 despite being one of the biggest internet service providers with respect to market share in the U.S.
Comcast problems appear to be a three headed monster that’s a bit on the complicated side. First, they are facing immense pressure from services like YouTube TV, Hulu Live, and Disney + which provided niche content services on demand at a fraction of the price of most big cable news outlets like Comcast. Secondly, they face the challenge of trying to integrate its old school cable news shows with its new streaming platform called Peacock. And finally, Comcast is losing the battle of cost, accessibility, and portability in relation to the online, on-demand great streaming services like Hulu, Netflix, and Sling that are gaining new users with each passing day.
Comcast CEO has stated that he is ready to work on gaining back some loyal followers by utilizing all of the brand’s resources such as the new Peacock, the company’s new streaming service. But is it too late to make any real impact of its already diminishing consumer base? It is crystal clear that consumers want cheap, niche, and on-demand content that they can pick and choose at will.
Comcast will have to make late adjustments to their already flat lining cable service. There’s fear that they may not be able to gain back any market share over such services like Disney +, Hulu, or Netflix as these services have great content, marketing, and relatively cheap and flexible pricing tiers suitable for the average American consumer.
Comcast is placing its future expectations on recovering its losses after the 1st quarter of 2020 when their Peacock streaming service makes it first launch into the world of streaming on-demand content.