Halloween is right around the corner, which means it’s time to get your popcorn, turn out the lights, and cue up your favorite scary movie. Not sure which is the best horror movie to put on? Well, maybe it would help to know which movie your state is most in love with.
Using a combination of information from Rotten Tomatoes and Google Trends, we partnered with Mindnet Analytics to analyze how interest in horror movies varied by state.
Best Horror Movies: Interesting Findings
- The Devil’s Backbone is the horror movie most states are obsessed with, appearing as the most loved in D.C., Michigan, New Jersey, and Texas. Is it the best horror movie? You’ll have to watch and decide for yourself!
- Bakjwi appears twice on our list, along with Freaks.
- Some horror movie interests lie in the location they were shot or set in. For example, The Shining in Colorado.
- Oregon is the most interested in horror movies, followed by Alaska, Washington D.C., Utah, and Wyoming.
- Southeastern states seem to have the least interest in scary movies. Florida is the least interested, followed by Georgia, the Carolinas, and Mississippi.
Best Horror Movies by State
|State||Movie Most Obsessed with|
|Arizona||Night of the Comet|
|California||Theater of Blood|
|Connecticut||The Wicker Man|
|District of Columbia||The Devil’s Backbone|
|Illinois||I Walked With a Zombie|
|Indiana||The Cabinet of Dr. Caligari|
|Louisiana||Dr. Jekyll and Mr. Hyde|
|Michigan||The Devil’s Backbone|
|Mississippi||The Loved Ones|
|Missouri||The Bride of Frankenstein|
|New Jersey||The Devil’s Backbone|
|North Dakota||10 Cloverfield Lane|
|Ohio||Tucker and Dale vs. Evil|
|Pennsylvania||The Abominable Dr. Phibes|
|Rhode Island||The Invisible Man|
|South Carolina||An American Werewolf in London|
|South Dakota||La Llorona|
|Tennessee||Island of Lost Souls|
|Texas||The Devil’s Backbone|
|Utah||The Silence of the Lambs|
|Washington||Don’t Look Now|
|West Virginia||The Night of the Hunter|
|Wisconsin||The Love Witch|
|Wyoming||A Quiet Place|
A Word on Methodology
First, we used the list of the top 200 best horror movies from Rotten Tomatoes to determine a set of candidate movies that each state might be most obsessed with.
The data used to determine which movie each state is most obsessed with came from Google Trends state-wise search frequencies. For example, if you look at the relative search frequency for “The Shining” across states you see that people in Colorado have searched more for this movie than any other state.
This movie is therefore the movie that according to Google Trends data we deemed Colorado was most “obsessed” with in 2020. It is not necessarily the movie that they searched for more than all other movies, rather it is the movie that they searched for more than other states. The same procedure and logic applies to all other movie-state matches in our results.
In order to avoid counting searches for things that share the name of a movie such as “Cargo” we used the Google Trends search filter category 34 to return only counts of searches for movies. We only counted search frequencies from October 1st, 2019 through October 1st, 2020.