The Super Bowl is one of those iconic cultural moments that you don’t want to miss. This year as the Kansas City Chiefs and San Francisco 49ers play in Miami, more people will be streaming Super Bowl LIV than ever before.

TV and cable are increasingly losing viewership of big games to streaming services. A recent survey by Adtaxi shows that nearly 1 in 4 people will stream Super Bowl LIV rather than watch with cable. The percentage of people streaming the game has risen steadily over the last couple of years. This year’s anticipated 24% is an increase from last year’s 21% and an even greater increase from the 8% the year prior.

With more people are cutting the cord and moving away from cable, “it’s a question of what streaming service viewers will use, not if they are going to stream the game,” according to Chris Loretto, executive vice president of Adtaxi.

While the game itself draws in viewers, the survey shows only 58% of those surveyed are enthusiastic about the game. However, 62% are actually looking forward to watching the commercials and 48% the halftime show. This year’s halftime show is co-hosted by Jennifer Lopez and Shakira.

FOX will televise Super Bowl LIV. So if you’re looking to stream the game, simply choose a streaming service that offers FOX in their package. Many streaming services will be airing the game including YouTube TV, AT&T TV NOW, Hulu with Live TV, and fuboTV.

If you miss the big game or want to re-watch it, streaming services can help with that too. NFL Game Pass, which streams directly from the NFL, allows you to replay the game on-demand. However, you can also replay the game with other streaming services by using a digital DVR.

Learn more about streaming Super Bowl LIV here.

 

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