Amazon Instant Video is not Enough
What Else Can Amazon Fire TV do?
A Video Streaming box (media set-top box) should provide access to video content from every source available – including over-the-air broadcasting. It should offer a user friendly interface for easy searching and navigation, and it should prioritize content options based on price and video quality. Jumping from show to show or movie to movie, should be as easy as changing channels on a standard Cable TV remote control. Most importantly a set top box should take advantage of free broadcast TV, record it for you via a DVR, and should always route users towards the most cost effective way to enjoy the shows they love.
In short a video streaming device should act as your ultimate Cable TV Alternative.Lets look at Amazon’s Fire TV video streamer and see how it matches up to these requirements.
Amazon released a new media set-top box called the Amazon Fire TV. This video streaming box is an Internet-connected device that lets you watch video from services such as Netflix, Hulu, YouTube, Crackle and of course from Amazon Instant Video. The Amazon Fire also provides access to a handful of games as well. The Fire TV has less apps than Roku or Apple TV, with 180 apps in total, where as Roku has some 1,200.
What’s Inside Amazon Fire TV
Amazon Fire TV Unboxing
How Much Does the Fire TV Cost?
At $99 the Amazon Fire TV now competes with more polished boxes like the Roku 3 (What is Roku). Then when you add the suggested $99-per-year Amazon Prime subscription and a $40 game controller you are now on the high end of what a typical video streaming box costs. In my opinion that is a lot to ask of #cordcutters, especially with Chromecast and the Roku Streaming Stick costing less than half that sticker price.
Why Did Amazon Build a Set Top Box
Forrester Research found that 12% United States residents have an Internet-connected television. Of those, 70% have actually connected those televisions to the Internet. So what does this mean? 30% of the people who have an Internet-connected television, are not utilizing the internet to watch video content. “We definitely feel that all of those separate devices are kind of an interim step until these kinds of Internet-connected features become standard in either the television or your DVR or your Blu-Ray player or game console,” said Jim Nail, an analyst at Forrester.
What I take from this is that the public needs to be educated on what is available. Cable and Dish TV costs are astronomical, and consumers need to wake up and realize over-the-air broadcasting is Free and comes in HD. On top of that, the internet is full of budget friendly content. I think Amazon is seeing the exact same trend, and they want to jump on the video streaming band wagon as well. But as I stated previously, they are missing the boat by not providing over the air DVR capabilities, and by not gearing the tool to save us money vs spend more unnecessarily.
As always, comments are welcome and encouraged. Cheers!
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